HI, I’m Fei.
I’m a UX designer with a background in illustration and digital media, creating narrative-driven experiences across interfaces, 3D spaces, and interactive storytelling
BFA Illustration @ School of Visual Arts
MS Digital Media @ Georgia Institute of Technology
Previously Interned @ NetEase
Visual & Interaction Design Intern
Interactive Campaign
Featured Projects
Interaction Design
Visual Campaign
Advertising
Branding
Web UI
VR
AR Experience
Illustration
Illustration
UX Design
Illustration
Packaging Design
Motion Graphic
MobileExperience
Motion Graphics
UI UX Design
AI
3D Environment
Game Design
Visual Design
UI Design
UX Design
Product Design
AI Experience
Graphic Design
Interactive Storytelling
Product Design
Developed at NetEase for 5i5j Real Estate, an interactive mobile experience lifestyle quiz with illustrated avatars designed to engage Gen Z users and explore housing preferences.
TruLens is a mobile app designed to help users identify AI-generated misinformation on social media platforms. It aims to help people with limited AI literacy better recognize synthetic content online.
Brand Identity
A branding project for a Chicago milk tea brand, developing a cloud-inspired visual identity that brings softness, playfulness, and clarity to the customer experience.
Narrative VR Experience
Echoes of Cost is an immersive VR platform that helps users reflect on the emotional impact of their decisions. By visualizing choices as growing artifacts on a decision tree, the experience encourages self-awareness and personal growth.
Key Visual & Advertising Campaign
A collaborative project between NetEase News and the 2023 Shanghai Auto Show, featuring a futuristic motion-graphic opening promotion on the Weibo mobile client and the event’s main visual poster.
Cross Media Storytelling
An interactive narrative experience based on my original illustrated Children’s Book, inviting players to revisit childhood pressures through a dreamy journey of reflection and emotional healing.
Other Works
-
VYVA BRANDING
VYVA is a premium sparkling water brand designed around mental states, turning everyday hydration into a refined, intentional ritual.
-
Stomach Taste
A recipe book designed for gastritis patients, focusing on clear layouts and easy-to-follow, gentle dietary guidance.
-
Speculative Design
Symbio-Sphere is a sustainable facility for human and invasive species coexistence.
-
Dunkin' AI Rebranding
An AI redesign (Lovart) of Dunkin’s visual identity to create a more energetic and contemporary brand experience.
-
Interactive Installation
An interactive museum installation exploring misinformation and news agendas in the age of AI.